01, Petsmont
Pet wellness, Meta Ads
$200K+ in monthly Meta spend.
I worked across campaign setup, daily optimization, budget allocation and reporting. I also used the performance data to determine what we needed to test next on the creative side.
Performance media, DTC
I manage paid media based on what the numbers are actually telling me.
I have been running paid ads for about four years, primarily across Meta, managing DTC accounts from campaign setup and daily optimization to budget allocation, creative testing and reporting. I look beyond ROAS and CPA to understand what is affecting performance, whether that is the creative, the offer, the landing page or something else in the funnel.
Meta Ads ✦ DTC growth ✦ Performance reporting ✦ Creative testing ✦ Google Ads ✦ Landing pages ✦
GrowthPod client work
Some of the accounts
I have worked on.
The numbers below show the spend levels from accounts I have worked on. I have included screenshots directly from Ads Manager so you can see the account data.
02, Pure Plank
Fitness brand, Meta Ads
$60K monthly Meta spend.
I personally managed the paid media account, including campaign setup, budget allocation, daily optimization and creative testing. I also worked closely with the creative side, using what we were seeing from the account to determine what to test or iterate on next.
03
$30K monthly ad spendAmla Green
Consumer wellness, Meta Ads
04
$20K to $60K monthly spendSauceware
Consumer audio, Meta Ads. Budget, campaign performance and creative testing decisions were based on what was converting.
Ads Manager evidence
Actual results from
Ads Manager.
I have kept the relevant account data visible in the screenshots, including spend, purchases and cost per purchase, so you can see the results directly from the accounts.
How I work
How I work inside
an ad account.
Understand what is happening.
I compare recent performance with the previous period and work through the funnel to see exactly where performance changed.
Find where the drop is coming from.
I use custom columns to review hook rate, hold rate, CTR, outbound clicks, landing page views, add to carts, checkouts and purchases. That separates a creative problem from a landing page or conversion problem.
Decide what we test next.
Once I know where the problem is, I change the budget, iterate on a winning creative, test a new hook or angle, or fix something further down the funnel.
Experience
Four years working across paid media and performance marketing.
GrowthPod
Media Buyer.
Campaign execution, account optimization, spend management and creative feedback across DTC accounts.
Brand My Agent
Media Buyer, Automations Specialist.
Facebook and Instagram campaigns, CRM workflows and conversion focused lead follow up.
Reactive Work, Market LLC
Digital Marketer.
PPC strategy, paid creative, landing page optimization and performance reporting.
AI Estate
Media Buyer.
Facebook media buying, automated follow up and appointment conversion.
Yannis Marketing
Media Buyer.
Audience led paid social, order growth and conversion rate optimization.
GRROIT
Contract Media Buyer.
Cross channel media buying, lead nurturing and conversion campaigns.
Creative strategy and production
Creative strategy starts with research.
I look at the ad account, customer reviews, competitor reviews, Reddit, TikTok, Facebook comments and ad comments to understand what customers are actually saying. I use that research to identify the personas, problems and angles worth testing, then develop the hooks and messaging from there. For statics, I can design the creatives myself. For UGC, I write the scripts and briefs, then use performance data to decide what we iterate on next.
